SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

SCHEDULE 13D

(Rule 13d-101)

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13d-1(a) AND AMENDMENTS THERETO

FILED PURSUANT TO RULE 13d-2(a)

Under the Securities Exchange Act of 1934

(Amendment No. 5)*

Reis, Inc.

(Name of Issuer)

Common Stock, par value $0.02 per share

(Title Class of Securities)

75936P 105

(CUSIP Number)

Lloyd Lynford

c/o Reis, Inc.

530 Fifth Avenue

New York, NY 10036

(212) 921-1122

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

November 17, 2014

(Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition which is the subject of this Schedule 13D, and is filing this schedule because of Rules 13d-1(e), 13d-1(f) or 13d-1(g), check the following box.  ¨

Note. Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7 for other parties to whom copies are to be sent.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (the “Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

This statement constitutes Amendment No.5 (“Amendment No.5”) to the statement on Schedule 13D filed with the Securities and Exchange Commission (the “SEC”) by Lloyd Lynford (the “Reporting Person”) in connection with the ownership of Common Stock, par value $0.02 per share (the “Common Stock”), of Reis, Inc., a Maryland corporation (the “Company”), with its principal executive offices at 530 Fifth Avenue, New York, NY 10036, as such Schedule 13D has previously been amended and supplemented (the “Schedule 13D”).

In accordance with Act Rule 13d-2, this Amendment No.5 amends and supplements only information that has materially changed since the June 30, 2013 filing by the Reporting Person of Amendment No.4 to the Schedule 13D. To the best knowledge of the Reporting Person, there has been no material change in the information set forth in response to Items 1, 2 and 7 of the Schedule 13D. Accordingly, those Items are omitted from this Amendment No.5. Unless otherwise stated, the information set forth in the Schedule 13D remains accurate in all material respects. Unless otherwise defined herein, capitalized terms herein shall have the meanings set forth in the Schedule 13D.

Item 3 of the Schedule 13D is hereby amended and supplemented by adding the following:

The matters set forth in Item 4 below are incorporated in this Item 3 by reference as if fully set forth herein.

Item 4 of the Schedule 13D is hereby supplemented by adding the following:

On February 11, 2014, the Reporting Person received 24,821 shares of restricted stock units (“RSUs”).

On February 18, 2014, the Reporting Person received 8,157 shares of Common Stock upon vesting of RSUs. The Reporting Person received an aggregate of 13,267 shares of Common Stock but sold an aggregate of 5,110 shares for the sole purpose of paying federal and state tax withholding obligations of the Reporting Person incident to the vesting and delivery of the RSUs.

On February 21, 2014, the Reporting Person received 5,132 shares of Common Stock upon vesting of RSUs. The Reporting Person received an aggregate of 8,230 shares of Common Stock but sold an aggregate of 3,098 shares for the sole purpose of paying federal and state tax withholding obligations of the Reporting Person incident to the vesting and delivery of the RSUs.

On March 3, 2014, the Reporting Person received 11,066 shares of Common Stock upon vesting of RSUs. The Reporting Person received an aggregate of 18,000 shares of Common Stock but sold an aggregate of 6,934 shares for the sole purpose of paying federal and state tax withholding obligations of the Reporting Person incident to the vesting and delivery of the RSUs.

No consideration was paid by the Reporting Person for the shares received in respect of RSUs. On November 10, 2014, the Reporting Person entered into a Rule 10b5-1 trading plan with Computershare Trust Company for the sole purpose of selling shares of Common Stock during February and March of 2015 to the extent necessary to pay federal and state tax withholding obligations of the Reporting Person incident to the vesting of 29,770 RSUs scheduled to vest in February of 2015.

On November 17, 2014, the Reporting Person entered into a Rule 10b5-1 trading plan with Needham & Company, Inc. for the purpose of selling up to an aggregate of 202,581 shares of Common Stock from November 18, 2014 through May 15, 2015 for the purpose of obtaining a degree of financial diversification. Aside from occasional sales of shares for the purpose of satisfying tax withholding obligations incident to the vesting of RSUs, the Reporting Person has never sold equity in the Company. After giving effect to the sales under his Rule 10b5-1 trading plan, the Reporting Person will continue to hold a very substantial equity position in the Company, which will continue to constitute a significant portion of his personal net worth.

Item 5 of the Schedule 13D is amended and restated in its entirety as follows:

(a) Based on the 11,136,665 shares of Common Stock of the Company outstanding as of October 27, 2014 (as disclosed in the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2014, filed on October 29, 2014), the Reporting Person is the beneficial owner of 1,424,788 shares of Common Stock, including 125,000 shares of Common Stock issuable upon the exercise of vested stock options held by the Reporting Person (collectively, the “Reported Shares”), representing 12.7% of the issued and outstanding Common Stock of the Company.

(b) The Reporting Person has the sole power to vote or direct the vote of and to dispose of or direct the disposition of all 1,424,788 Reported Shares.

(c) Except as described herein, the Reporting Person has not effected any transactions in the Reported Shares during the past sixty days.

(d) Not applicable.

(e) Not applicable.

Item 6 of the Schedule 13D is hereby amended and supplemented by adding the following:

The matters set forth in Item 4 above are incorporated into this Item 6 by reference as if fully set forth herein.

Signatures

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and accurate.